December 17, 2007 – 2:12 pm
By Derek Gehl
Today I’d like to answer a question that Izak, one of our readers, recently sent me.
Izak’s question reflects a common problem people have when they’re first starting out.
Here’s what he’s currently wrestling with:
“I have designed a website for the sole purpose of advertising affiliate products. I have 6 affiliate products on different pages on the same website that are in the same category like wellness, health and beauty. However my problem is how to write the sales copy or introduction page with the correct wording to attract visitors/buyers.”
First off, Izak, I’d just like to point out that “wellness, health, and beauty” are HUUUGE markets! I just plugged each of those terms into Google and here are the results I got:
Health: 1,760,000,000 results (Yes, that’s almost two BILLION.)
Wellness: 173,000,000 resultsBeauty: 1,060,000,000 results (Again, we’re over a BILLION.)Quite frankly, you will never achieve success if you’re going to set up a general website promoting products that treat a variety of health, wellness, and/or beauty problems. You’re going up against WAY too many competing sites.
And you’ll never be able to write the kind of highly targeted salescopy you need to attract qualified visitors to your site.
(Because someone who’s looking for, say, organic wrinkle cream is not in the same market as someone who’s looking for a naturopathic treatment for Crohn’s disease — and there’s no way you can ever build a website that effectively sells to both of those people.)
So. If you want to have any hope at all in competing in these incredibly large markets, you need to do three things:
FOCUS, FOCUS, FOCUS.
- You need to FOCUS on your individual product pages — NOT your main homepage.
- You need to FOCUS on ONE specific problem each of those individual products solves
- You need to FOCUS your pay-per-click and search marketing efforts so that every ad and article you write addresses that ONE specific problem and takes visitors straight to the landing page for the product that solves that specific problem.
In other words, Izak, you need to divide and conquer!
The best way to guarantee your online success is to make sure each of your affiliate product pages appeals to a highly targeted group of people.
Start off by looking at one product at a time. Look at the different health or beauty problems it claims to solve. Now use an online keyword research tool such as Wordtracker.com or Keyworddiscovery.com and do some research on each of these problems.
What problems are people searching for information about? And what are the specific keyword phrases they’re using to describe them?
Keep your eyes open for keyword phrases that are getting a lot of searches, but don’t have a lot of strong competition for them.
You should follow up your keyword research by visiting health and beauty-related blogs, forums, and groups to see if people are talking about these problems — and what they’re saying about them.
What problems are they having a hard time solving? What do they like about the solutions that are currently available — and what do they *wish* they could find?
Once you have identified a problem that a lot of people are trying to find solutions for, but without any luck — then you’ll know the problem that should be the focus of your salescopy and marketing efforts for that particular product.
And then — once your targeted marketing efforts are generating a steady stream of qualified traffic to that particular product page — it’s time to move on to your next affiliate product page, and focus IT on one specific problem.
I know it’s tempting to want to describe your health products as the ultimate cure-all for everything from skin problems to obesity, but people who are searching for skin care products aren’t searching for obesity products — and you simply can’t create an effective page that appeals to both.
Once again, online success is all about FOCUS. I cannot emphasize this enough! You’ll make FAR more money trying to sell to a small but highly targeted group of people than you can ever possibly hope to make selling to everyone and his dog.
So, Izak, I know I probably didn’t give you the answer you were expecting — but it’s the answer you needed to hear.
Good luck with your marketing efforts, and please stay in touch and let me know how you’re doing!
To your success,
Derek Gehl
P.S. I know this article glosses over the topic of “keyword research”… If you are interested in learning more about this topic — and about finding a niche in general — then be sure to check out my blog!
I’m in the process of writing a whole series of articles that deal specifically with keyword research and the other steps you need to take to guarantee your niche is successful.
You can check our blog by clicking here.
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